First, I wanted to welcome everyone to our newly designed website. FFEM stands for the frontier of emergent marketing. We are here to bring you up-to-date marketing advice for your business, either large, small, or your mom and pop store.
Today we want to go over a few ways to market your website. As you well know, having a solid presence on the Internet is very important for your business and this includes businesses that are solely online and businesses that are brick and mortar type of stores. It all begins with having a great company website, but what do you do next? You know face the difficulty of bringing in visitors to your site. Isn’t that why you wanted to go to website in the first place?
One way to bring in more visitors to your website is to increase its visibility in the major search engines such as Google. When you look for a service worry business online, you are most likely as a consumer to really look at the websites on that front page of Google and most people don’t search beyond page 1. If you think about it, how often do you click on the second or even third page of results? Nine times out of 10, we just don’t. The best way to go about getting your page rank on Google, is to hire a professional to help you optimize your site and to create back links going to your site. But be warned-it can take many months to get your site to rank.
Blogging other people’s websites can increase exposure for your business. Especially true if you’re blocking on the website that is highly popular and has a lot of authority. Totally are people more likely to check out your website as a result, you’ll also receive a back link going to your site which increases your sites authority. Please a major role in search engine rankings. This is a topic I will be covering more in depth in future articles.
Pay per click advertising
You can pay prominent search engines such as Google to display your website in the results and with every click your ad it receives, you pay a set fee. You can spend very little money on this or you can spend thousands and thousands of dollars. However this is a tricky tactic to use and you must be knowledgeable about it or you may end up spending a lot of money with little return on investment.
Creating a video about your company and its services is a great way to get a lot of exposure and potential customers. A great way to do this is but by creating a video and placing it on YouTube.com. YouTube is a highly popular video sharing site that gets a lot of exposure. Additionally because it is a subsidiary of Google, Google likes to show these videos in their search engine results.
Whether it’s ranking and search engines, guest blogging, doing paper click ads, or creating videos for your new business, there are certainly a lot of ways to increase your businesses exposure. I certainly hope that this is inspired you to get creative in your marketing efforts.